I’m, Alexandre Vermeulen

My resumé says that I have an MBA, I acted as country manager, marketing manager, business developer, head of operations, and so on. But when you come down to it, I’m much more :)

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A bit about me

I’m an entrepreneur: I would say that all companies that I have worked in were in an initial stage even the global ones. The American UCI Cinemas, the Italian TIM Telecom, the Danish Atchik-Realtime, The Brazilians LGR, and Edi, all of them independent of budgets and size, were in a startup phase. I was born to manage areas and companies in this mood!.

A Digital Marketing and Social media strategist: The first time I have seen a social media community was in 2003 in blah! , a global brand from TIM. Since then I managed more than 10 social media communities branded by Telecom companies and Atchik-Realtime: blah!, Oi Pegação, Claro Chat, Entel Chat among others. More than 20 million active users and all the crazy KPIs and engagement strategies to make it happen for years.

A geek-marketer: I love data, design, and innovative thinking. I did an MBA in Marketing and Innovation. For me, Marketing is precise information and good-sense with a spark of innovation. Ask me anything about bots, AI, Python, Pandas(not the animals), and even machine learning models applied to boost engagement, sales, test marketing campaigns, and provide predictions. I can spend hours talking about that! Seriously!

I’m also a big believer in people. I have managed several teams in different cultures and organizational models. From the traditional project management to Agile approach, I come across very smart people from LATAM, Africa, Europe, and Asia. A mix of cultures and behavior, motivations, and expectations. It was great and challenging managing so many diversity. Maybe what I most miss in all companies I have worked before.

What I can do for you.

  • Concept, Strategy and implementation
  • Territory Team Management
  • Business Development
  • Growth Sales
  • Innovating Ideas

My latest Works.

Edi.Digital.

Head of Digital Transformation and operations
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Edi.Digital

Head of Digital Transformation and Operations

Edi. Digital - Service provider based on Machine Learning, chatbot platforms, and IoT solutions. I work with various teams to successfully map, design, launch, commercialize, and scale the digital process to clients. I translate the customer needs into business and design technical requirements for the best digital solution. In six months of commercialization, Edi achieved significant customers in Brazil such as telecom operators, shopping malls, and security companies.

Atchik-Realtime A/S

Country Manager in Brazil, Chile and Mexico
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Atchik-Realtime A/S

Country Manager in Brazil, Chile and Mexico

Atchik-Realtime is a danish multinational company of technology and mobile marketing Head of the Brazilian subsidiary from 2005 to 2007. Head of the Brazilian and Chilean operations from 2008-2017. I accelerated the growth of the Atchik-Realtime in Brazil and Chile. Planned with the company's board, its corporate objectives. I have designed the marketing, sales, and IT areas. I managed teams in Brazil, Chile, Mexico, and Denmark. I have negotiated strategic contracts with management and C-levels executives from companies such as Oi, Claro in Latam, TIM, and Entel Chile. During the time I run Atchik, clients achieved a loyal customer base and some of them with more than one million active users/month. I have managed several projects ('waterfalls' and 'agile') to launch new products and features together with teams from different countries.

TIM Brazil (blah! S/A)

SVA Marketing and Content Manager LATAM

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TIM Brazil (blah! S/A)

SVA Marketing and Content manager LATAM

I have led the creation of the world's first mobile carrier branding store - blah!loc - with design offices Ana Couto e Tátil, Bel Lobo architecture, and partners such as Nokia. The branding store was responsible for the user experience with the brand as well as being a UX lab for new products and usability. I have improved the access to the company's digital products by negotiating points of sale in vending machines and large retail chains through prepaid cards. I have also increased TIM's product offers by negotiating new content agreements with various media, music, and game companies like Sony Music, Globo.com, EA, and Gameloft..

UCI Multiplex Cinemas (Odeon Group)

Head of Retail Brazil
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UCI Multiplex Cinemas (Odeon Group)

Head of Retail Brazil

American multinational company of entertainment and multiplex cinemas Head of the Retail area in Brazil that included sales, supply chain process, logistics, purchasing, sales promotion, and management of all franchising and food stores inside the complexes. Head of a team with over 150 people in 10 states of the country. Responsible for all trade marketing, sales promotion, and merchandising activities for the Food and Beverages (F&B) area.I have negotiated strategic agreements including marketing funds with major suppliers such as Coca-Cola and Warner Bros enabling promotional actions across the chain in Brazil. For three consecutive years, I achieved a 20% increase in net revenues, representing 50% of the total enterprise revenues. In partnership with Coca-Cola, I have implemented a corporate education project and business action plan for the entire operating team, achieving high levels in the business and service metrics established by the company's board.

Contact Me.

  • +55 21 99167-1917
  • alexandre.vermeulen@gmail.com